Search Engine Optimization (SEO)

Content Optimization

It is the process of optimizing the quality of the existing content so that it can reach to the largest number targeted audience. In the process of optimizing the content of a website, you must make sure to include related keywords properly and add meta tags & genuinely related links.

Keywords Research And Optimization

A keyword is a term used for a word or a group of words that people use to search on the search engine related to a specific service. It is very essential to research and optimise the keywords before using them as they are an essential factor that drives traffic to your website. Optimizing keywords means making sure that the selected set of words can derive traffic to your web and improve your search engine rankings.

HTML Tags

HTML Tags are the words that help web browsers to display and format your website just the way you want it. These are also very important parts as they help to decide how your website will display to your customers. These are some special words covered with angle brackets that decide many features like line spacing, paragraphs, points and many more. These tags are also responsible for the load speed of your website which creates the first impression on a visitor.

Internal Linking

Internal linking means creating some links on your website that directly connect to other pages of your site. Internal linking can boost your SEO if your website has more than one page and every page is connected. This is beneficial for both users and search engines and improves user experience results positively for your website.

Image Optimization

Image Optimization is the process of creating high-definition images for your webpage to enhance its look and improve user experience. You must be careful while choosing the dimension of the image, an image that perfectly fits the device of every resolution can be considered as the perfect image for SEO.

Meta Tags Optimization

Meta Tags are some codes in the HTML of a webpage. These tags help search engines understand the content and its relevance with the keyword being used to get the web on the result pages. You must keep meta tags under 120 characters while optimizing them and that should match the searched keyword. Optimizing these tags is necessary as they show a huge impact on the ranking of a webpage.

URLs Optimization

Optimizing the URL of a webpage is important as it helps the audience to reach to a site more easily. In other words, URL Optimization is a process of making a site’s URL easily accessible Heating Optimization. While optimizing any URL one must avoid capital letters, remove extra words, separate words with hyphens (/), and try to keep their URL unique.

Heading Optimization

To optimize headings on your webpage you must use various html heading tags. These tags help to improve user experience by enhancing the readability of your site’s content. For example use h1 tags for the title and other h2, h3, and h4 tags for other topics and their subtopics. There are 6 levels of heading which means there are 6 heading tags that show the level of importance of different content.